1. Identifying the First Use Case
The first use case is the primary problem your product will solve.
- Focus on real user pain points, not “nice-to-have” ideas.
- Ask: Who benefits most? What is the simplest way to deliver value?
- Avoid trying to solve every problem at once; MVP is about proof of concept.
2. Picking the Core Value
Every MVP must deliver one clear core value.
- This is the reason users will choose your product.
- Define it in a single sentence: “Our product helps [user] achieve [outcome] quickly/easily.”
- Everything in the MVP should support this core value.
Rule: If it doesn’t support the core value, it’s probably not MVP material.
3. Selecting Essential vs Supporting Features
- Essential Features: Must exist for the MVP to deliver its core value.
- Supporting Features: Nice-to-have enhancements that can come later.
Tip: Always start with the bare minimum. Adding supporting features too early increases complexity and delays learning.
4. Scoping Tightly
Scope tightly to avoid unnecessary work:
- Limit the number of features to those required for testing the core value.
- Set clear boundaries on what the MVP will not do.
- Write requirements with precision to prevent scope creep.
Rule: Every extra feature delays feedback and increases risk.
5. Avoiding Overbuilding
Overbuilding is a common trap. Remember:
- MVP is about learning, not perfection.
- Test assumptions quickly with minimal effort.
- Features can be added in later iterations based on real user feedback.
Mindset: Build just enough to validate value.
6. Thinking in Phases
MVP is the first phase of your product journey.
- Phase 1: Deliver core value to early users.
- Phase 2+: Add supporting features, scale, and refine based on feedback.
- Always plan what comes next, but execute one phase at a time.
Key Insight: Thinking in phases keeps development focused, reduces waste, and accelerates learning.
